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How to set up your Google Business Profile
A Google Business Profile is the box that appears on Google Maps and in search results with your address, phone number, opening hours, photos and reviews. It's free, and for most local businesses it brings in more calls than anything else.
Steps
- Search for your business on Google Maps. If it's already listed, choose "Claim this business". If not, add it.
- Choose the right main category, such as "Barber shop" or "Takeaway". This matters more than anything else.
- Verify the listing. Google may ask for a video of your premises, a phone call or a postcard.
- Complete every section: hours (including holidays), phone, website, services, products and a short description.
- Add real photos of your shop front, inside, your team and your work.
- Ask happy customers for reviews, and reply to every review.
Common mistakes
- Wrong or missing opening hours
- No website link, or a link to a website that doesn't work
- Keyword-stuffed business names, which can get the listing suspended
- Duplicate listings for the same business
Want us to do it for you? Send the form and we'll check your listing for free.
Need help?
Use the form to send a free enquiry. We'll pass it to an independent local small business website provider.