Websites, software and guides. Built properly, explained plainly.
Web Matter is an independent UK studio. We build websites and software, run our own sites and tools, and publish 480+ honest guides.
Brand or affiliate network? See how we work with partners
- Independent and UK-based
- Fixed-price quotes
- Affiliate links always disclosed
- We run our own software
- Tested hands-on, not copied
- Secure HTTPS sites
Three things, done properly
Websites and SEO services
Web design, SEO, WordPress migration and custom software for UK organisations. See services and pricing.
PublishingGuides and honest reviews
Hosting, website builders, SEO and reporting tools we use or have tested hands-on.
Our ownSites and software
Websites, shops and tools that we design, build and run ourselves.
Things we build and run
Each one is its own project with its own audience.
Software and tools
Taekwondo Competition Manager
Run the whole tournament from one place.
Tournament software for martial arts events: online registration, brackets, multi-device live scoring and scoreboards.
ScoreBracket
Any sport. Any device.
Online scoreboard and tournament bracket generator for any sport, run from any device.
Seizure Tracker
Log a seizure in one tap.
One-tap seizure diary with PDF reports for GP and neurologist appointments, PIP and carers.
Sponsor Wall
Even sponsor sheets in seconds.
Drop in your sponsors’ logos and get an even, print-ready sponsor sheet for A3, A4, slides and web.
Shops and services
Madrasah Bag
Handmade to order.
Handmade-to-order leather bags for the Quran and Islamic books.
BookBurial
A respectful way to part with old books.
A UK postal service that buries old Qurans and Islamic books respectfully.
Memory Fragrance
Keep a scent you thought was gone.
Recreate a discontinued perfume or keep a loved one’s scent as a keepsake.
Halal Whiskers
Halal cat food, HMC-certified.
HMC-certified halal cat food, with feeding guides. Register your interest.
Guides
Halal Holidays From the UK
Plan Umrah and halal trips from the UK.
Practical planning for UK Muslim travellers: Umrah, flights, hotels and luggage.
UK to Malaysia
A UK family guide to Malaysia.
Flights, costs, family travel and packing for a Malaysia trip from the UK.
UK to Orlando
Plan the parks from the UK.
Planning, costs, packing and parks for a family trip from the UK.
UK to Serbia
Know before you go.
Flights, money, luggage and what to know before a trip from the UK.
Independent, hands-on and transparent
Why you can trust what we publish and build.
How we review
We write about tools we use on live websites, with UK pricing and honest drawbacks.
TransparencyAffiliate disclosure
Some links are sponsored. They never change our verdicts, and they are always disclosed.
PublisherPublisher profile
Who we are, what we publish and how to work with us, in one page.
Featured guides and reviews
Our most-read, most useful pieces, updated for 2026.
Hosting reviewZume Hosting review: our experience as a UK customer
Why we moved from SiteGround, the support we get, and measured speed.
ComparisonSiteGround vs Zume Hosting
Pricing, renewals, performance and support compared for UK sites.
GuideBusiness dashboard software for small businesses (2026)
Free and paid tools compared, plus what to put on your dashboard.
ReviewDatabox review: is it worth it?
An honest look at pricing, features and who it suits.
FundingWebsite grants UK 2026
Where UK small businesses can actually get web design funding.
Real client storyMoved to Shopify and your email or CRM stopped working?
What went wrong for a client, how we fixed it, and a checklist.
The stack behind our own websites
We only recommend tools we use ourselves or set up for clients.
Zume Hosting
Our own host: UK engineers, LiteSpeed servers, no renewal hikes.See Zume plans → HostingSiteGround
Reliable managed hosting we still use for several client sites.See SiteGround plans → E-commerceShopify
Our go-to for online shops: payments, checkout and hosting handled.Start a free trial → ReportingDatabox
Ready-made dashboards and automated reports for teams and agencies.Try Databox → SEOSemrush
Keyword research and competitor tracking for SEO work.Read our keyword guide → SecuritySucuri
Website firewall and malware clean-up.Read our security checklist → SecurityWordfence
WordPress security plugin: firewall and login protection.Read our security checklist → SecurityBitwarden
Password manager, so every login is unique and strong.Read our security checklist →Some links are affiliate links: if you buy, we may earn a commission at no extra cost to you. It never changes what we recommend. Read our affiliate disclosure.
Find what you need
Guides grouped by the decisions UK small businesses ask us about most.
Partner with a UK publisher across many niches
We publish guides, reviews and tools in several different areas, so there is probably a natural fit for your product. Here are the kinds of brands we work with.
Travel and holidays
Flights, hotels, tours, car hire, insurance, luggage and eSIMs, in our UK-to-destination guides and halal travel planning.
GiftsGifts, fragrance and lifestyle
Perfume, personalised gifts, books, homeware and keepsakes, through our gift guides and fragrance projects.
HomeHome, garden and renovation
Tools, materials, furniture, security and trades, via our local service finders and renovation guides.
PetsPets and animal care
Pet food, accessories and services for cat and dog owners.
CarsCars and driving
Parts, repairs, windscreen care and driving lessons.
TechWeb, software and marketing tools
Hosting, website builders, SEO, analytics and reporting tools, reviewed by a team that builds websites daily.
SportSport, health and events
Software and equipment for clubs, tournaments and carers.
ServicesParcels, post and delivery
Couriers, packaging and postal services for individuals and small businesses.
Who we work with
Affiliate networks and OPMs
We join programmes through networks and manage placements within your guidelines. Deep links and tracking supported.
Direct brands
Prefer a direct arrangement? We can agree a fixed placement, sponsored guide or product feature.
Agencies and software firms
Software, SaaS and tool providers: we review hands-on and publish honest verdicts.
Placements are tagged as sponsored and disclosed on the page. Audience figures and publisher details are available on request.
Publisher at a glance
What we are, what we publish and how we work, in one place.
- Who we are
- Independent UK web studio and publisher.
- What we publish
- 480+ guides and reviews, niche sites and our own software.
- Topics
- Web and marketing tools, travel, gifts and fragrance, pets, sport and health software.
- Content types
- Guides, reviews, comparison pages and gift guides.
- Audience
- UK-first, with readers also in the US, Canada, Australia and India.
- Disclosure
- Affiliate links are tagged as sponsored and disclosed on the page.
- Programmes
- We work through affiliate networks and direct programmes. Publisher details and audience figures on request.
- Contact
- info@webmatter.co.uk
Need a website, SEO or custom software?
Our web studio helps UK businesses. See services and pricing.
Get in touch
Tell us what you need and we’ll reply with honest advice and a clear quote.
Some links here are affiliate links: we may earn a small fee if you buy, at no extra cost to you.