Digital Marketing Checklist for Small Businesses in Liverpool

The digital landscape in Liverpool is vibrant and rapidly evolving. Whether you run a café near the Albert Dock, a creative agency in the Baltic Triangle, or an e-commerce shop reaching customers citywide, digital marketing is essential for growth. But where should you start? What steps matter most for small businesses in Liverpool to stand out online?

This comprehensive checklist covers proven digital marketing strategies tailored specifically for Liverpool’s unique community, economy, and customer base. From foundational tasks to advanced tactics, here’s what you need to succeed online in 2024 and beyond.

1. Build a Strong Online Presence

1.1 Secure a Professional Website

Your website is the cornerstone of your digital identity. For small businesses in Liverpool, a well-designed and user-friendly site delivers credibility, showcases your brand, and converts visitors into customers.

• Register a memorable .co.uk or .uk domain that reflects your business name or services.
• Invest in a responsive, mobile-friendly design. Over 60% of UK web traffic comes from mobile devices.
• Make key info easy to find: address, opening hours, contact details, and services/products.
• Ensure fast loading times – Liverpool users (and Google) won’t wait for slow pages.
• Add clear calls to action (enquiry forms, booking systems, click-to-call buttons, etc.).

1.2 Optimise for Local SEO

Appearing in local search results can drive foot traffic and targeted leads. Liverpool’s competitive market makes local SEO a must.

• Claim and fully complete your Google Business Profile (formerly Google My Business).
• Add your business to Yell, Thomson Local, Bing Places, and relevant Liverpool directories.
• Include local keywords throughout your website (e.g. “accountant in Liverpool”, “Liverpool dog groomer”).
• Display consistent NAP (name, address, phone) details across all platforms.
• Collect Google and Facebook reviews – social proof is crucial for Liverpool’s community-minded customers.

2. Develop a Content Marketing Strategy

Content helps you stand out in Liverpool’s crowded digital space. It positions your business as an expert, builds trust, and improves SEO.

2.1 Create Value-Driven Blog Posts & Guides

• Write about Liverpool-specific topics (local events, case studies featuring local customers, city guides, etc.).
• Share how-to guides, tips, and industry insights relevant to Scouse audiences and your sector.
• Target long-tail keywords (“best vegan brunch Liverpool”, “affordable MOT Liverpool” etc.) to attract local searchers.
• Use images, videos, and infographics to keep content engaging and shareable.

2.2 Leverage Social Media Marketing

• Choose the right platforms: Facebook and Instagram are essential; consider LinkedIn for B2B or TikTok for younger audiences.
• Share Liverpool-focused stories, behind-the-scenes content, customer testimonials, and event updates.
• Engage with local groups and hashtags such as #LiverpoolBusiness, #ScouseBiz, or #LIVTech.
• Respond to comments and messages quickly – Liverpool consumers value personal, prompt service.

3. Harness the Power of Paid Advertising

3.1 Google Ads for Local Leads

Targeting Liverpool-specific searches with Google Ads can generate immediate results.

• Use location targeting so only people in Liverpool see your ads.
• Bid on relevant local keywords (e.g., “Liverpool optician”, “city centre florist”).
• Set a budget that matches your goals and monitor ROI closely.

3.2 Social Media Advertising

• Facebook and Instagram ads let you target users by age, location, interests, and more – ideal for Liverpool’s diverse population.
• Highlight local offers, discounts, or events to encourage engagement and visits.
• Use video ads or stories for higher reach and engagement.

4. Nurture and Convert Leads

4.1 Email Marketing

• Collect emails via your website, in-store, or during events.
• Send regular, relevant newsletters – promote Liverpool events, special deals, and company news.
• Segment your lists (for example, Liverpool-based vs. national customers).
• Use tools like Mailchimp, Moosend or MailerLite for professional templates and automation.

4.2 Remarketing Strategies

• Set up Facebook Pixel and Google Remarketing Tag to reengage past website visitors.
• Show tailored ads to users who abandoned their cart or visited your contact page.
• Test different offers or calls-to-action for returning visitors.

5. Measure, Learn, and Adapt

5.1 Track Your Results

• Install Google Analytics and Google Search Console.
• Monitor traffic, leads, call clicks, and conversions from Liverpool audiences.
• Set up goal tracking (form submissions, bookings, newsletter signups, etc.).

5.2 Get Feedback from Liverpool Customers

• Use surveys, polls, or direct feedback to learn what locals want or need.
• Adapt your messaging and offers based on real customer insights.

5.3 Stay Updated with Liverpool Trends

• Follow Liverpool business news (e.g., Business Desk North West, local chambers, BID districts).
• Join networking groups such as Liverpool Business Club, Baltic Triangle Network, or Liverpool Chamber of Commerce.
• Look for digital skills events or workshops often held at Liverpool Science Park, Scale, or The Studio.

6. Go the Extra Mile: Stand Out in Liverpool’s Digital Scene

• Support local causes or participate in city events – Liverpool customers love businesses invested in their community.
• Use authentic Scouse branding – reference local culture, slang, and landmarks to connect emotionally.
• Collaborate with other local businesses or influencers for partnerships and joint campaigns.
• Host Liverpool-based competitions or giveaways to increase followers and community engagement.

Conclusion

Liverpool’s digital economy offers immense opportunities, but only for those willing to put in the work. With the right digital marketing foundation – and a commitment to staying local, authentic, and customer focused – your small business can thrive in 2024 and beyond.

Follow this actionable checklist to build your online presence, connect with Liverpool audiences, and grow sustainably.

If you need help with your website, app, or digital marketing — get in touch today at info@webmatter.co.uk or call 07546 289 419.