Using Government Support to Build Your First App

Developing an app can be a transformational step for many businesses and entrepreneurs. Apps deliver convenience, engage customers, and even open new income streams. However, building an app from scratch involves significant investment, knowledge, and planning — challenges that often deter small businesses and startups.

Fortunately, a wide range of government support schemes exist in the UK and elsewhere to help you get started. From financial grants and tax relief to training and advisory programmes, these resources can be instrumental in turning your app idea into a reality. This post will explore the most common government options available, how to access them, and how to successfully incorporate them into your app development journey.

Why Government Support Matters for App Building

Modern governments recognise the value of fostering digital innovation, particularly among small businesses and entrepreneurs. Apps can drive economic growth, solve public and commercial challenges, and create new job opportunities. As a result, a host of programmes have been developed to lower the barriers to technology development—regardless of sector.

Here’s how government support can make a real difference in building your first app:

  • Reducing Financial Risk: Grants, loans, and tax incentives can reduce the up-front investment required to prototype and launch an app.
  • Accessing Expertise: Advisory services, mentoring, and workshops offer knowledge that can help non-technical founders avoid common mistakes.
  • Accelerating Development: Innovation centres, accelerators, and digital hubs often provide access to facilities, expert networks, and even software tools.
  • Enhancing Credibility: Participation in official schemes can foster trust among investors, potential partners, and customers.

Types of Government Support Schemes for App Development

Government support takes diverse forms, from direct grants to capacity-building resources. Below are the most common types of assistance measures relevant to first-time app builders in the UK and similar economies.

1. Financial Support: Grants, Loans, and Tax Relief

  • Innovation Grants:

    Agencies such as Innovate UK and local Growth Hubs offer grants to fund the research and development (R&D) of new software products, including mobile applications. These are often competitive, requiring a robust business case and a clear explanation of the app’s innovative features or societal impact.

  • Startup and Business Loans:

    Programmes like the Start Up Loans scheme provide favourable loans to early-stage businesses lacking access to traditional finance. These loans often come with low interest rates and repayment periods tailored to young businesses. Funds secured can be invested in app development costs such as hiring developers or purchasing software licences.

  • Research and Development (R&D) Tax Relief:

    The UK government offers extensive R&D tax credits. If your app project involves technological uncertainty — solving a problem that’s not readily deducible — you may be able to reclaim a proportion of your development expenditure as tax relief or a cash payment. Many small businesses underuse this, even though software development often qualifies.

2. Training, Mentoring, and Advisory Programmes

  • Business Support Networks:

    Organisations like Business Support Helpline and local enterprise partnerships provide access to experienced advisors who can guide you through scoping your app, selecting vendors, and building a sustainable commercial model.

  • Digital Skills Training:

    Programmes such as Skills for Careers and Digital Boost run training days, bootcamps, and longer courses that can teach key skills including digital project management, basic programming, and app marketing. These are particularly valuable for non-technical founders and small business teams.

  • Mentoring and Accelerators:

    Many regions run digital accelerators or innovation centres, funded wholly or partly by government. These offer access to sector specialists, structured mentoring, peer networks, and sometimes direct workspace or prototype funding — all designed to fast-track digital startups.

3. Innovation Hubs, Incubators, and Facilities

  • Digital Innovation Hubs:

    Across the UK and Europe, dedicated innovation hubs support high-potential tech businesses. They offer practical help, such as office space, events, and, often, developer meetups. Examples include Digital Catapult and regional Science Parks.

  • Access to Testing Facilities:

    Some hubs provide free or subsidised access to technical resources, such as device labs, cloud platforms, or cybersecurity testing suites—helpful both for building and validating your app before launch.

4. Procurement, Open Challenges, and Innovation Vouchers

  • Challenge Funds and Competitions:

    Government departments and agencies sometimes run open challenges that invite solutions to public problems. Winners may receive funding or contracts to develop their app. Keep an eye on platforms like the Contracts Finder or Innovate UK EDGE for opportunities.

  • Innovation Vouchers:

    Some regional schemes provide small, quick-access vouchers to help microbusinesses and SMEs fund consultancy, research, or prototyping work with approved partners, lowering the access barrier to expert advice.

The App Development Journey: Where Support Fits In

Government support is often most valuable at specific phases of your app journey. Below is a simplified breakdown of the major stages and the types of support that can be leveraged at each.

  • Idea Validation: Programmes offering mentoring, market research support, and business workshops help to validate your concept and ensure that you’re solving a real problem.
  • Planning and Prototyping: Grants, innovation vouchers, and digital skills training can fund early scoping, wireframes, and basic prototypes, reducing the financial risk of early technical work.
  • Development: R&D tax credits, startup loans, and incubator facilities help fund major coding work and access to talented developers.
  • Testing and Launch: Innovation hubs and regional accelerators often offer testing facilities, user feedback tools, and access to pilot user communities.
  • Growth and Scale: Ongoing business advisory services, access to additional funding, and support for reaching wider markets are available through growth hubs and enterprise partnerships.

Steps to Accessing Government Support

Securing government support is rarely automatic. It involves preparation, application (or competition), and often reporting. The following approach will help you leverage available resources more effectively:

  1. Map Your Requirements: Define the main challenges facing your project—cash, skills, market access, or something else.
  2. Research Relevant Schemes: Browse official portals such as GOV.UK business finance support, LEP Network, or your local council’s business pages for qualifying opportunities.
  3. Prepare Your Case: For grants or loans, you will typically need a strong business case, project plan, and realistic budget. Highlight your app’s innovation or impact.
  4. Engage Early: Many programmes have limited application windows or require pre-registration. Seek conversations with business support advisors early in the journey.
  5. Keep Records: If successful, maintain clear records of expenditure and progress, as many schemes require evidencing use of funds or outcomes.
  6. Explore Collaboration: Some government schemes are more accessible to partnerships or consortiums, so consider teaming up with another small business, university, or nonprofit.

Common Challenges and How to Overcome Them

While government support programmes can be invaluable, they also come with complexities:

  • Eligibility: Many grants have strict eligibility criteria based on business size, location, sector, or stage of development. If you’re ineligible for one scheme, keep looking — others may be a better fit.
  • Application Overheads: Application processes can be time-consuming. Consulting with a specialist or attending a training session on grant writing may be beneficial.
  • Compliance and Reporting: Recipients may need to submit detailed reports on project delivery and outcomes. Plan administrative time for this as part of your project.
  • Competition: Many support schemes are competitive. Strengthen your application by demonstrating a clear need, a well-thought-out plan, and measurable impact.

Putting It Together: A Sample Pathway for First-Time App Builders

To tie these elements together, here is a simplified example of how a small business owner might leverage government support to build their first app:

  • Attend a free digital skills bootcamp funded by a local skills partnership to learn the basics of agile app development.
  • Consult with a business advisor via a regional enterprise partnership to develop a business case for your app idea.
  • Apply for an innovation voucher to fund early prototyping with an approved software consultancy.
  • Secure a Start Up Loan to finance full app development with a trusted developer or agency.
  • Plan to reclaim eligible costs through R&D tax credits at the end of your first financial year.
  • Test your app at a regional innovation hub’s device lab before launch.

At every stage, maintaining good records, actively seeking advice, and checking the latest government announcements will increase your chances of success.

Conclusion

Government support can significantly increase your chances of successfully building and launching your first app. The landscape of available programmes is diverse and often tailored to the needs of small businesses, startups, and digital non-specialists. By proactively researching and pursuing grants, loans, tax incentives, training, and institutional partnerships, you can reduce costs, access valuable expertise, and accelerate your digital ambitions.

Keep in mind that navigating support schemes requires preparation and patience. Partner with trusted advisors, use all the resources available, and don’t be afraid to ask for help. While the app development journey can seem daunting, with the right support, you can bring your ideas to life—and set your business on a course for lasting digital innovation.

If you need help with your website, app, or digital marketing — get in touch today at info@webmatter.co.uk or call 07546 289 419.

Web Matter
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.