Home › Guides › How to describe a fragrance online
How to describe a fragrance online
A good description lets a customer imagine the scent. A poor one lists notes nobody understands.
Start with the feel
Open with what it smells like in plain words: fresh and citrusy, warm and spicy, soft and powdery.
Then the notes
- Top notes are what you smell first and fade soonest
- Middle (heart) notes form the main character
- Base notes linger the longest
Be honest about performance
Avoid exact hour counts, because how long a scent lasts depends on skin, weather and how it is applied. Words like "light", "moderate" or "long lasting on most people" are fairer.
Say who and when it suits
Day or evening, summer or winter, work or special occasions. Mention if it is unisex.
Keep it consistent
Use the same structure on every product page, so customers can compare scents easily.
We can write product page text for you as part of a website project. See the packages.
Need help?
Use the form to send a free enquiry. We'll pass it to an independent local websites for fragrance businesses provider.