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Fragrance Websites guides

Plain-English advice to help you understand the problem and choose the right help.

• What a fragrance shop website needs
  What a fragrance shop or perfume brand website needs: clear scent descriptions, good photography, sample sizes, trust signals and an easy checkout.
• Selling fragrance online in the UK: what to check first
  A practical checklist for UK fragrance sellers and makers before selling online: labelling, product safety, returns, and where to read the official rules on GOV.UK.
• How to describe a fragrance online
  How to write fragrance descriptions that help customers choose: using notes, scent families, mood and longevity honestly, without over-promising.
• Perfume samples and discovery sets online
  Why samples and discovery sets help online fragrance sales, how to present them on a website, and what to think about with sizes, labelling and postage.
• Your own fragrance website or a marketplace?
  Selling fragrance on your own website compared with a marketplace or social media: control, fees, brand, customer data and when each makes sense.