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Selling fragrance online in the UK: what to check first
Selling fragrance online comes with rules. We are not solicitors or compliance experts, so use this as a checklist of things to look into, and read the official guidance on GOV.UK.
If you make your own fragrances
- Cosmetic products. Perfumes and body sprays are generally cosmetic products in the UK, with rules on safety assessment, a responsible person, notification and labelling. The Office for Product Safety and Standards publishes guidance on GOV.UK.
- Ingredients and allergens. Labels may need to list certain fragrance allergens above set levels.
- Candles, diffusers and room sprays have their own labelling and safety rules, which differ from perfume.
If you resell fragrance
- Make sure products are genuine and sourced from authorised suppliers
- Do not make false claims about a brand or its authenticity
- Respect brand trade mark rules when you describe and photograph products
For every online seller
- Distance selling rules. Customers usually have a right to cancel online orders within 14 days, with exceptions. Sealed goods that cannot be returned for health or hygiene reasons once opened are one of them. Check the exact wording on GOV.UK.
- Clear pricing and delivery information before checkout
- Privacy policy and cookie information on the website
Shipping
Perfume contains alcohol and is flammable, so couriers, Royal Mail and airlines may have rules about how it can be sent. Always check your carrier's current rules before you promise delivery.
Our websites include returns, privacy and terms pages written for UK shops, but you remain responsible for what your business sells. See the packages.
Need help?
Use the form to send a free enquiry. We'll pass it to an independent local websites for fragrance businesses provider.