High-Protein Cat Food: Why 35% Protein Matters
If you read just one number on a cat food label, make it the protein content. Cats are obligate carnivores — unlike dogs or humans, they must get key nutrients from animal protein. So protein level is a quick signal of how well a food matches what your cat actually needs.
What “35% crude protein” means
“Crude protein” is the total protein measured in the food. For a dry food, 35% is genuinely high — many supermarket kibbles sit closer to 28–30%, padded out with cereal. A higher figure usually means more meat and fish, and less filler.
But the source matters too
Not all protein is equal. Protein from named meat and fish is far more useful to a cat than protein bumped up with plant ingredients. That’s why the first item on the label should be a named animal protein — check our label-reading guide for how to spot the difference.
Why high protein helps
- Supports lean muscle and a healthy weight.
- Delivers taurine and amino acids cats can’t make themselves.
- Keeps cats satisfied, which can help with begging and overeating.
Balance is everything
High protein works best alongside the right fats and no junk. Our recipes pair 35% protein with salmon oil for coat and joints, and leave out grain, wheat and soya — see grain-free cat food. The result is food that’s rich where it counts.
Compare the chicken and tuna recipes, or register your interest to lock in early-bird pricing.
