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How to choose a business name in the UK
A good business name is easy to say, easy to spell and easy to remember, and you are allowed to use it. Do the checks below before you print anything.
What makes a name work
- Easy to say and spell. If people have to ask how to spell it, they will not search for it.
- Not too narrow. A name tied to one product or town can hold you back if you grow.
- Different from competitors. A name close to a bigger business causes confusion and can cause disputes.
- Works out loud. Say it on the phone. Does it sound like something else?
Checks to run before you decide
- Companies House. Search the register to see if a company already has the name. Limited company names must also follow the rules on sensitive and restricted words.
- The UK trade mark register. Search the Intellectual Property Office's trade mark search for similar names in your line of business. Trade marks are legal rights, so if the search shows a close match, take proper advice before going ahead.
- Domain names. See whether a matching .co.uk or .com is free.
- Social media handles. Check the accounts you plan to use.
- A quick search. Search the name on Google and see who already uses it.
These checks reduce the risk but do not remove it. We are not solicitors, so for a name you will invest heavily in, ask a trade mark attorney. If you want a shortlist with the checks done, see our brand name development.
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