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Branding guides

Plain-English advice to help you understand the problem and choose the right help.

• How to choose a business name in the UK
  How to choose a business name: what makes a good one, and the checks to run on Companies House, the UK trade mark register, domains and social handles first.
• How much does a logo cost in the UK?
  What affects the price of a logo in the UK, from free tools to agencies, and what to check you are getting: concepts, revisions, file formats and ownership.
• How to choose brand colours
  A practical way to choose brand colours: how many to use, how to check contrast and readability, and how to use them consistently across a website and print.
• How to choose fonts for your brand
  Typography basics for small businesses: pairing a heading font with a text font, readability, licensing and keeping to two fonts.
• What is a brand guide?
  What goes into a brand guide, from logo rules to colours, fonts and tone of voice, and why even a small business benefits from a short one.
• Logo file types explained
  SVG, PNG, JPG and PDF logo files explained in plain English: which to use on your website, in print, on social media and on documents.