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Logo file types explained
| File | Best for |
|---|---|
| SVG | Websites and anywhere you need it sharp at any size |
| PDF (vector) | Printing, signs and sending to printers |
| PNG | Social media, documents and slides, with a transparent background |
| JPG | Photos. It does not support transparency, so it is rarely the best choice for a logo |
Vector vs pixels
SVG and PDF logos are vector files: they are made of shapes and stay sharp at any size, from a business card to a van. PNG and JPG are made of pixels and look blurry if you enlarge them.
What you should receive
The logo as SVG, PDF and PNG, in full colour, black and white, and a version for dark backgrounds. Every package from us includes these.
See what is included in each package.
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