Home › Guides › What is a brand guide?
What is a brand guide?
A brand guide is a short document that says how your brand looks and sounds, so everything you produce feels consistent.
What goes in it
- Your logo, with the space to leave around it and the smallest size to use
- Your colour palette with codes
- Your fonts and when to use each
- How to use photos and images
- Your tone of voice: how you write to customers
- Examples of right and wrong use
Does a small business need one?
A short one, yes. It saves time when you hire a printer, a designer or a new team member, and it stops the logo being stretched or recoloured. A single page can be enough to begin with.
Our Name and Identity package includes a short brand guide, and Complete Brand includes a fuller one. See the packages.
Need help?
Use the form to send a free enquiry. We'll pass it to an independent local branding and logo design provider.