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How to choose fonts for your brand
Fonts shape how your business feels, but readability comes first. Most brands need only two.
The basics
- Two fonts is enough: one for headings and one for body text. A single family with several weights also works.
- Readability. Body text must be easy to read at small sizes on a phone.
- Match your tone. A formal firm and a playful cafe need different letterforms.
- Check the licence. Some fonts are free for personal use only. Make sure you can use the font for a business, on the web and in print.
Keep it consistent
Use the same fonts on your website, documents and social posts. Write the names and sizes in your brand guide so anyone making something for you follows them.
Fonts for the web should load quickly, so we choose fonts that perform well on websites. See our packages.
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