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How to choose brand colours
Brand colours work best when there are few of them, they are easy to read and you use them the same way every time.
A simple palette
- One main colour that people will link with you.
- One or two supporting colours for buttons, highlights and backgrounds.
- Neutrals: a dark colour for text and a light one for backgrounds.
Check before you commit
- Contrast. Text must be easy to read on its background. The Web Content Accessibility Guidelines give minimum contrast ratios, and free contrast checkers are online.
- Print. Colours look different on screen and on paper, so test a printed sample.
- Your competitors. If every business near you uses the same colour, a different one may help you stand out.
- Black and white. Your logo should still work with no colour at all.
Write the codes down
Record each colour as a hex code (for the web) and, if you print, the print values. Then everyone who makes something for you uses the same colours.
Our packages include a palette with the exact codes. See what is included.
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