Publisher profile
A short factual summary for brands and affiliate networks reviewing our site.
Overview
Web Matter is an independent UK web studio and publisher. We design websites for small businesses, publish plain-English guides and honest reviews, and run our own sites and software.
- Type
- Independent UK web studio and publisher
- Content
- 480+ guides and reviews, niche sites and our own software
- Topics
- Web and marketing tools, travel, gifts and fragrance, pets, sport and health software
- Formats
- Guides, reviews, comparison pages and gift guides
- Audience
- UK-first, with readers also in the US, Canada, Australia and India
- Contact
- info@webmatter.co.uk
What we publish
- Guides and reviews for UK small businesses: hosting, website builders, SEO, analytics and website grants.
- Travel guides for UK travellers, including Umrah and halal holidays.
- Niche sites and shops, including gifts, fragrance and pet food.
- Our own software, used by real customers.
See all our sites.
Who reads us
UK small business owners and agencies choosing web and marketing tools, UK travellers planning trips, and shoppers looking for gifts, pet food and specialist products. Audience figures are available on request.
How we work with brands
- We link to products that fit our readers, through affiliate networks and direct programmes.
- We use or test products before recommending them, and say when we haven’t.
- Reviews and comparisons are written independently. Brands can’t pay for a positive verdict.
- Affiliate links are tagged as sponsored, and pages that carry them say so. See our affiliate disclosure and how we review.
What to send us
A short summary of your programme (commission, cookie length, UK availability), deep links, approved brand assets, and a contact for tracking and payout questions.
Contact
info@webmatter.co.uk. Publisher details and audience figures on request.