PPC Management Services: Paid Search That Pays Back
Google Ads managed for enquiries and sales, with clear tracking so you can see what each pound brings back.
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Who this is for
Businesses ready to buy traffic and wanting it managed properly, and teams whose current campaigns spend a lot and convert little.
What is included
- Account audit and wasted-spend review
- Campaign structure around your products and services
- Keyword and negative keyword management
- Ad copy and landing page recommendations
- Conversion tracking set up correctly
- Monthly reports on cost per enquiry
Ppc: problems we help solve
You are spending but not getting leads
Poor targeting and weak landing pages burn budget. We tighten keywords, exclude irrelevant searches and match each ad to a page that converts.
You cannot tell what is working
Without correct tracking, every pound is a guess. We set up conversion tracking for calls, forms and sales so you see cost per result.
Your campaigns run on autopilot
Set-and-forget accounts drift. We review search terms, bids and ads weekly and make steady improvements.
Ads send people to the wrong page
Clicks are wasted if visitors land on a confusing page. We recommend, and can build, focused landing pages.
How it works
Goals
We agree what a good lead or sale is worth to you.
Set-up
Tracking, campaigns and ads, built to the goal.
Optimise
Weekly improvements to bids, keywords and ads.
Report
Monthly results in plain English.
Our approach to PPC
We begin by agreeing what a good result is worth to you, because that decides how much you can sensibly spend per lead or sale.
Then we build tightly themed campaigns, track every conversion and optimise on a regular rhythm. You see where the money went and what it returned, in plain language.
Why choose Web Matter for PPC
We focus on cost per result, not clicks.
Your ad account stays in your name.
Landing pages and SEO work together with your ads.
What affects the price of PPC
- Your monthly ad budget
- The number of products, services and locations
- Whether landing pages need building
- How competitive your keywords are
- How often you want reporting and review calls
We agree a fixed management fee in the proposal, separate from your ad spend. Your ad account stays in your name and you can see everything.
Typical PPC scenarios
A local business wanting calls
Search campaigns for high-intent local terms with call tracking and a simple landing page.
An online shop
Shopping and search campaigns focused on products with the best margin, tracked back to sales.
A campaign with a poor return
An account audit that cuts wasted spend, fixes tracking and restructures campaigns around what converts.
Examples of the kind of work we do, not named client projects.
Ppc FAQs
What budget do I need for PPC?
It depends on your market. We advise on a sensible test budget in the first call.
How quickly will PPC bring leads?
Campaigns can bring traffic within days, but good results usually need a few weeks of optimisation.
Do you take a percentage of ad spend?
We agree a fixed management fee in the proposal.
Who owns the ad account?
You do. We work inside your account.
Can I see what you are doing in my account?
Yes. The account is yours and you have full access at all times.
Do you also manage other ad platforms?
Our focus is search advertising. Ask us if you need help elsewhere and we will say honestly whether we are the right fit.
Ready to talk about your PPC project?
Tell us what you need. We reply with questions and a clear next step, not a sales pitch.
Get a free quoteinfo@webmatter.co.uk