Guides
Everything we learned building sponsor sheets for real events: sizing, tiers, backgrounds, wording and the formats worth producing.
- How to make a sponsor board
A practical guide to building a sponsor board that looks deliberate: sizing, spacing, tiers, backgrounds and the sizes to export for print and screen. - What size should sponsor logos be?
The resolutions and dimensions to ask sponsors for, and the export sizes to use for A3, A4, slides, banners and the web. - Thank you to our sponsors: wording that does not sound like a form letter
Wording for sponsor boards, programmes, slides and social posts, with notes on when each one fits. - Sponsor tiers: how to show them without it looking odd
Gold, silver and bronze, headline and supporting: how many tiers to use and how to make the difference visible without the page falling apart. - Getting usable logos out of your sponsors
The email to send, what to ask for, and what to do when a sponsor sends a photo of their shopfront. - Making a sponsor slide for PowerPoint
How to get a sponsor slide into a deck at the right size, how many logos fit, and when to split across two slides. - Sponsor boards for charity events
What a charity sponsor board needs to do, how to treat small local sponsors fairly, and the formats worth producing. - Sponsor boards for sports clubs
Clubhouse boards, matchday programmes, kit sponsors and social posts: building one sponsor set that covers all of them.